Trailers are basically to advertise upcoming films. They are placed on television, online, and in front of films in order to create buzz so people actually know of them when they come out into theaters. A movie trailer acts the same as a commercial for a food product at a restaurant or a new toy that comes out around Christmastime. People see clips of what to expect in the film as well as some familiar faces that might lure them into paying money to see it.
DIFFERENCES BETWEEN A TRAILER AND MOVIE TEASER?
Teasers and trailers are all part of the drip-feed of information about a film in the build-up to a film’s release. It’s all designed to create awareness and a kind of excited suspense in the minds of the audience, so that when the film is finally available, they will flock to it.
That’s the theory. And sometimes it works in practice. A great recent example is the campaign for Gone Girl, which released a cryptic poster first and then a teaser and then a full trailer. Look at the campaigns for Inception, The Dark Knight and now Interstellar. They are all textbook examples of how to create awareness and desire in the audience.
A teaser is usually released first in the film's marketing campaign and is basically saying "Hey, this exists". Like others said, teasers seldom show actual shots from the movie since they're often released very early in the production of the film. Many of them are just 10-30 seconds long.
A trailer is longer (a few minutes), shows shots from the movie, hints at the plot (or sometimes gives it all away), and usually ends with a release date.The teaser is only 18 seconds long, consists of only one shot from the film and is mostly designed to hint at the mood of the film.
We’ll release a trailer early in the new year, which will be about 2 minutes long and will have a lot more footage from the film, along with some ideas about plot and characters.
What makes an effective film trailer?
The main purpose of a film trailer is to inform the audience and therefore potential customers, about the film.
The trailer doesn't inform the viewer about the plot or who plays the characters but leaves them with only a small amount of information. It also plays on the viewer's expectations of what the film ought to be like from how successful the books were and are still today.
This is very important because it puts the audience in the right frame of mind for viewing the trailer, also relies on the original films huge success and the viewer's ability to relate their past experiences with the new trailer.
The music is very effective in establishing the most appropriate mood and tone. Some films have different trailers that each concentrate on aspects of the film in order to appeal to a larger audience.
This is easily my most favourite trailer because of the prolonged amount of time that the viewer is held in such an enriched curiosity, as is what makes the trailer what it is.
So in conclusion, I believe that the key to success and effectiveness with a film trailer is its uniqueness and ability to stand out 'from the rest'.
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